Sex Beer!
3615 Pecheur, Made in France starting in the late 80s and imported into
the US in the 90s. The 3615 refers to the first part of the number that
sex chat and other sites would use on the French Minitel system that
was a text based service that was like a BBS - the marketing was that
you could use Minitel to order the beer - in the late 80s this was a big
novelty. The sex joke continues with
writing out the name all in capitals, "PECHEUR", which could either be
read as "fisher", a translation of Fischer, or "sinner" depending on the
accent marks used when it's written in small letters. According to this
Belgian article from 1989, http://archives.lesoir.be/histoire-d-un-philtre-d-amour-mis-en-biere_t-19891123-Z0253N.html
, Fischer set out to develop an aphrodisiac beer after their technical
director visited Africa and the locals wondered whether the Vitamin C
and aspirin would put lead in his pencil, which lead him to conduct an
intense search for joy juice ingredients - in addition to the myrrh,
ginseng and mango mentioned in this LA Times column
http://articles.latimes.com/1990-11-01/food/fo-4829_1_fast-food
, the article mentions the other usual suspects cardamon, gingko
biloba, kola and also myrtle. I wonder whether the 'myrrh', a fairly
expensive spice, isn't a mistranslation of myrtle, which was a component
of the gruit that was used in beers before hops supplanted it. Minitel
fell into decline with the rise of the Internet and was shut down in
2012 - 3615 Pêcheur seemed to be gone around 2000. I had one bottle in
New York in 1991. Sort of like a Kronenbourg lager that someone had
soaked a kitchen spice rack in
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